Weekly Newsletter - 1.8.2025

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EVENT OF THE WEEK 📅

Let’s Talk Consumer Electronics Sales at CES 2025

We know CES is where the biggest conversations in consumer electronics happen—and we’re ready to have one with you.

Hive Perform helps sales leaders tackle today’s toughest challenges, from unpredictable deal cycles to ramp-up times that drag down results. Our solution delivers in-the-moment preparation, actionable insights, and the tools your team needs to win in 2025.

Let’s grab a coffee, talk shop, and explore how Hive Perform can help you close deals faster and scale smarter.

Book a meeting with Anna Peggram and let’s connect at CES 2025!

INDUSTRY INSIGHTS 🌐

Discover CES 2025's Cutting-Edge Innovations Set to Transform Technology

The Consumer Electronics Show (CES) 2025 is a pivotal annual event, renowned for presenting ground-breaking technological advancements. With an expected attendance of almost 150,000 participants and over 4,500 exhibitors, this Las Vegas spectacle spans an area equivalent to 43 football fields. At the forefront of innovation, CES showcases intriguing trends such as flying cars, AI agents, age tech, and smart home devices, offering attendees a glimpse into the future of technology.

AI agents promise to transform gadgets into extensions of human cognition, though they may introduce concerns about privacy and autonomy. Additionally, age tech addresses the needs of an aging demographic, focusing on enhancing safety, companionship, and overall quality of life through innovative tools.

Smart home technology, previously hindered by compatibility issues, now aspires toward greater integration, striving for seamless connectivity across diverse platforms. Moreover, the "parent tech" sector seeks revolutionary measures to regulate children's digital exposure, ensuring safe and intentional interaction with devices. Fitness technology surfaces with aspirations to introduce smarter recovery tools, data-driven wearables, and well-integrated wellness solutions.

CES 2025 underscores the increasingly vital role of technology in everyday life. By offering interactive experiences and novel solutions, it captivates an audience eager for cutting-edge advancements, portraying a future rich with innovation and enhanced living experiences.

Tech & Durables Set for Rebound Amid Consumer Confidence Growth in 2025

The Tech & Durables sector is projected to grow in 2025, with global sales reaching $1.29 trillion, marking a 0.9% increase. Key growth regions include North America and the Middle East/Africa. North America will see a 3% rise driven by smart appliance demand and AI PC upgrades.

Boost Sales to New Heights by Embracing Empathy as a Modern Strategy

In today's complex B2B landscape, 71% of buyers feel dissatisfied due to misalignment within supplier teams. To address this, leading organizations adopt Headway Selling, a strategy focused on alignment and empathy to reduce friction and build trust.

By deeply understanding buyer needs, sellers differentiate themselves and guide decision-makers through uncertainties. Headway Selling emphasizes three pillars: advancing customer growth, anticipating roadblocks, and aligning Go-to-Market teams. Workshops and journey mapping ensure long-term buyer success and a unified supplier approach.

The results? A 33.5% increase in win rates, 15% larger deals, and a 62% boost in buyer advocacy—proving that empathy drives growth.

INDUSTRY NEWS 📰

AI Transforms CES with Smart Homes and Autonomous Innovations

Unified Endpoint Management Powers Efficient Security in IT Asset Management

The Unified Endpoint Management (UEM) market is projected to grow by $111.62 billion from 2025 to 2029, with North America contributing 35% of this growth. UEM simplifies IT management, enhancing productivity and security for various devices. Key players include Microsoft and VMware, offering comprehensive endpoint management solutions.

YOUR FEEDBACK MATTERS 🗳️