Weekly Newsletter - 11.20.2024

PLUS: How Streamlined Is Your Training? Take this Free Quiz to Find Out!

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Picture this: Your top sales rep is halfway through a demo of your latest product release for a major retail partner when a junior colleague pulls them aside with questions about the new camera features. Instead of closing the deal, your star performer is stuck explaining tech specs. 📱

Sound familiar? In consumer electronics, sales cycles are fast, and staying ahead of the competition is crucial. But companies are reporting 30% dip in sales productivity when experienced reps are pulled away to train new hires instead of driving revenue (Gartner, 2023).

Here’s the fix: Scenario-based onboarding designed for electronics sales teams. By using real product launch scenarios and feature walkthroughs, new hires can quickly get up to speed without relying on your senior reps for constant guidance. This way, your top performers stay focused on what they do best—closing deals and driving sales.

Curious if your onboarding process is holding your team back? Take Hive Perform’s Sales Readiness Assessment to get personalized insights and see where you can streamline training.

INDUSTRY INSIGHTS 🌐

Enablement teams are crucial for optimizing sales and revenue operations. Focusing on fewer core functions enhances proficiency. Sales-experienced leaders improve training effectiveness. Metrics like revenue growth are vital for evaluating success. Addressing the gap in sales manager training is essential for performance improvement. Strategic focus unlocks enablement potential.

A human-centric approach is essential for successful AI adoption in businesses. While AI has the potential to boost global GDP by $7 trillion in the next decade, 80% of initiatives fail due to neglecting the human element. Leaders often focus on rapid implementation without integrating AI into daily workflows. To succeed, businesses must align AI with workflows, focusing on two areas: vetting and rollout.

Vetting ensures AI tools address specific challenges and align with goals, while rollout involves early user engagement, simulations, and empowering advocates to build trust. This approach boosts adoption, allowing employees to focus on high-value tasks and unlocking AI’s full potential for long-term value and innovation.

INDUSTRY NEWS 📰

U.S. manufacturers are optimistic about growth, focusing on technology, automation, and sustainability. Despite challenges like supply chain disruptions and labor shortages, they plan to invest in AI, cybersecurity, and workforce development. Emphasizing data-driven strategies, they aim to enhance efficiency and competitiveness in the evolving manufacturing landscape.

AI is transforming retail returns but faces limits due to the gap between digital data and physical goods. While returns are projected to hit $550B by 2024, AI can reduce their impact by simplifying processes, detecting fraud, and optimizing logistics.

The real opportunity lies in blending AI with physical systems to enhance customer loyalty through instant refunds, personalized options, and sustainable policies. Retailers who integrate AI with logistics are poised to lead the way in cutting costs, boosting convenience, and supporting sustainability.

Sales Intelligence is a Contentive publication in the Sales & Marketing division