Weekly Newsletter - 12.18.2024

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PODCAST OF THE WEEK 🎧

Join Ken Lundin and Derek Baer on this week’s episode of The Candid Sales Rep Podcast for a no-nonsense conversation about what it really takes to drive consistent sales performance.

🎙️ What you’ll learn in this episode:

• The power of accountability: Why tools are helpful, but strong leadership is essential.

• Coaching that matters: How managers can bridge the gap between strategy and execution.

• Building trust: Breaking down barriers to inspire motivation and long-term growth.

Hive Perform is proud to bring you candid, practical advice from sales leaders who know what works. Derek Baer shares his experiences and actionable insights that sales managers and reps can apply today to improve team performance.

👉 Key Candid Moments:

• 00:00 – Meeting Derek Baer

• 08:29 – Why accountability is the secret sauce for success

• 29:35 – The truth about motivation and driving growth

INDUSTRY INSIGHTS 🌐

High-End Consumer Electronics: The Key Trends To Watch in 2025

The high-end consumer electronics market is on the brink of a transformative era as we approach 2025. With advancements in 5G connectivity, artificial intelligence, and augmented reality, the demand for ultra-premium devices is set to soar. These innovations promise to enhance user experiences, making electronics more intuitive and seamlessly integrated into daily life. Companies like Indkal Technologies are at the forefront, leveraging these trends to redefine luxury tech.

In 2024, US consumer optimism reached its highest level since the pandemic, driven by low unemployment, job growth, and rising wages. However, this optimism translated into increased spending, as consumers remain cautious, particularly in discretionary and luxury categories. This trend reflects a broader shift towards financial prudence and long-term stability, despite the holiday season typical spending surge.

The ConsumerWise survey highlights that while optimism rose across demographics, spending intentions remained subdued. Notably, Gen Zers showed increased pessimism, contrasting with the optimism of older generations. This cautious approach is evident in the persistent trend of trading down, where 74% of consumers opt for lower-priced goods or delay purchases, indicating a stickier behavior than anticipated.

Interestingly, high-income consumers, who typically have more disposable income, reported a decline in their intent to splurge. This suggests a cautious approach even among those with financial flexibility. The data reveals a paradox: rising optimism coexists with restrained spending, highlighting a collective shift towards mindful consumption and economic security amid uncertainties.

INDUSTRY NEWS 📰

Navigating Audio Market Trends: USound Strategic Adaptation and Innovation

Interlink Electronics Announces Participation at CES 2025

Interlink Electronics, Inc. announced it will be exhibiting at CES 2025, one of the world's largest technology trade shows, to be held in Las Vegas, USA, from Jan. 7-10, 2025. At CES, Interlink’s team will showcase sensor and printed electronics products and solutions, including new product releases.

YOUR FEEDBACK MATTERS 🗳️