Weekly Newsletter - 12.4.2024

PLUS: Discover why Black Friday hit $10.8B in online sales

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Welcome to Sales Intelligence: Electronics, the weekly newsletter for electronics sales professionals. Now is the time to fine-tune your strategies, leverage cutting-edge insights, and ensure your campaigns not only engage but convert.

In a recent episode of the Candid Sales Rep Podcast, Lorraine Pettit, a top-performing Senior Account Executive at Gong sat down with Ken Lundin and Hive Perform to share her take on strategies for building and maintaining high-performance sales teams. Lorraine’s approach emphasizes the importance of leadership, trust, and intentional habits, moving beyond just metrics to create environments where sales teams can truly thrive.

💬 Lorraine discusses:

  • The role of leadership in shaping strong habits that drive growth.

  • How trust leads to greater autonomy among sales reps.

  • The importance of focusing on outcomes, not just activity.

  • The value of leading by example through open communication.

✍️ To start building a stronger sales team today, Lorraine suggests:

  • Setting clear priorities to focus on high-impact objectives.

  • Coaching curiosity by teaching reps to ask customer-driven questions.

  • Celebrating progress, no matter how small, to maintain motivation.

INDUSTRY INSIGHTS 🌐

President-elect Donald Trump's proposed tariffs on the U.S.'s main trading partners—Canada, Mexico, and China—pose significant challenges, particularly for the tech industry. Companies across this sector face potential disruptions that could lead to trade wars and economic shifts.

Trump's tariffs are likely to impact electronics manufacturers ; firms like Foxconn and Samsung depend heavily on cross-border operations for production. These tariffs could force a re-evaluation of their logistical and manufacturing strategies.

These tariffs signify a call for companies to review their logistics and adapt to changing trade relations. By carefully considering these shifts, businesses can navigate these challenges and continue to effectively serve their customer bases.

In the recent Black Friday sales, U.S. shoppers embraced online spending, hitting a new high of $10.8 billion, according to Adobe Analytics - a significant increase from previous years. Retailers such as Amazon and Walmart benefited from this shift, leveraging their e-commerce platforms to attract consumers seeking holiday deals.

Mobile phones, desktops, and laptops served as key tools for consumers making purchases. Items like bluetooth speaker topped the sales list.

Traditional brick-and-mortar stores, including Macy's, Kohl's, and Target, may face challenges this year, as online shopping becomes increasingly dominant. The analysis reflects a changing landscape in retail, where the digital ecosystem plays a pivotal role. While the rise in online spending is promising for e-commerce, it presents hurdles for physical stores adapting to evolving consumer behavior, highlighting the importance of a robust digital presence.

PODCAST 🎙️

Top performing Senior Account Executive, Lorraine Pettit from Gong, recently shared her take on how good sales leadership can take sales teams from surviving to thriving.

INDUSTRY NEWS 📰

The Consumer Electronics Stores Market is positioned for significant growth, driven by technological advancements and increasing digitalization. Key players include Best Buy, MediaMarkt, and Walmart. Major trends feature omnichannel shopping, virtual shopping, and augmented reality, with Asia-Pacific leading the market. However, challenges like market saturation persist.

Best Buy reduced its full-year sales forecast due to lower consumer electronics demand, missing Wall Street's quarterly revenue expectations. Factors such as market uncertainty and election distractions affected sales. While new gadgets sparked interest, the impact was insufficient. Tariffs and economic conditions threaten future sales and profits.

YOUR FEEDBACK MATTERS 🗳️

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Sales Intelligence is a Contentive publication in the Sales & Marketing division