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Your Electronics Sales Intelligence Newsletter
Plus: Are you confident in your electronics forecast—or just guessing?
Welcome to Sales Intelligence: Electronics, the weekly newsletter for electronics sales professionals. Now is the time to fine-tune your strategies, leverage cutting-edge insights, and set the tone for a successful year ahead. Ensure your campaigns not only engage but convert, driving growth and impact in this dynamic industry.
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EDITOR’S PICK🎯
Forecasting isn’t just about pulling pipeline reports and hoping for the best. Too often, sales leaders think they have visibility into their deals—until they realize too late that a key opportunity has slipped.
Laura Keith, CEO of Hive Perform, believes the problem isn’t just about having more data—it’s about having the right insights at the right time. The best sales teams don’t just react to deal risks; they predict them before they derail the quarter.
The real question sales leaders should be asking isn’t “What happened?” or even “What’s happening now?”—but “What’s about to happen, and how do we get ahead of it?”
With AI-driven deal intelligence, sales leaders can move beyond gut instincts and CRM guesswork. The future of forecasting isn’t tracking the past—it’s shaping what happens next.
Feeling confident in your forecast? If not, it might be time to rethink your approach.

INDUSTRY NEWS 🌐
The 2025 Semiconductor Industry Outlook highlights a significant opportunity for the electronics sector, with chip sales projected to reach a record $697 billion. Generative AI and data center build-outs are the major growth engines, redefining sales avenues. While traditional PC and smartphone markets offer minimal expansion, the surge in demand for gen AI chips presents an opportunity for sales leaders to capitalize on high-value segments. This growth comes with its challenges, including a pressing global talent shortage and supply chain complexities, shaped by geopolitical dynamics. Emphasizing AI-powered design processes urges the need for a focus on performance efficiency and security integration in sales strategies.
With GenAI chips constituting a minor portion of overall wafer production, the complexity in capacity utilization demands a strategic approach in sales. The industry’s shift left in chip design signifies early validation, urging sales leaders to recognize these innovations as pivotal for enhanced security and operational efficiency. Navigating evolving regulations and environmental impacts, while focusing on these advancements, enables the sales function to align with the broader technological and economic landscape, thereby maximizing potential and sustaining growth in the dynamic electronics market.
AI advancements and shifting market dynamics are reshaping consumer electronics, with the traditional trend of consolidating devices now facing challenges due to screen limitations. Tariffs and sustainability goals guide innovation, urging manufacturers to strategically adjust supply chains. Agility in regulatory navigation is essential for sustaining growth. |
Lucid Motors targets tech dominance, seeking 80% revenue via licensing, only 20% from car sales. CEO Peter Rawlinson's vision positions Lucid tech inside Honda and Toyota vehicles, illustrating efficiency advantages. This approach hints at transformative potential for sales leaders prioritizing strategic partnerships and innovation in electronics-driven markets.
Despite trimming its sales forecast to 8.3 trillion yen due to automotive hurdles, Panasonic stands firm on profit expectations. Its pivot to artificial intelligence and energy sectors exemplifies adaptive leadership, offering valuable insights into leveraging technological trends for sustained growth and profitability in dynamic markets for sales leaders.
The electric vehicle market is surging, with U.S. sales at 1.3 million units, marking a 7.3% increase. Rivian and Lucid stand out for investments—Rivian for value, Lucid for growth. Innovations in battery technology and charging infrastructure are pivotal, making the electric future attractive for investors.

YOUR FEEDBACK MATTERS 🗳️
How Would You Rate Your Electronics Sales Performance This Quarter? |


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